Talent #1
Understanding People
The People Paradox
I am passionate about helping companies and brands influence positive change in people’s lives.
This is a small selection of challenges I’ve worked on over my career that have left a footprint on my heart.
The purpose of life is to be useful, to have it make some difference that you have lived.
- RALPH WALDO EMERSON
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Nonprofit / HIV Treatment
How can we explore and understand the factors affecting adherence to drug regimens amongst young men with HIV, to help save their lives?
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Nonprofit/ Cancer Treatment
What can we learn about the cancer patient’s psychological journey from diagnosis to first treatment, to improve the patient support system?
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Nonprofit / Domestic Abuse
How can we better understand the psychological journey of those who suffer from domestic abuse, to design and build a more effective support system?
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Nonprofit / Drug Adherence
What can we learn about the attitudes and emotions around long-term medication in patients with chronic conditions, to inform and influence positive behaviour change (drug adherence)?
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Nonprofit / Animal Rescue
How can we recreate the early stage engagement process with new owners to drive increased adoption (and retention) of rescue animals?
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Nonprofit / Hair Loss
How can we explore, understand and address the issue of femininity for women suffering from Alopecia, to help support their transition?
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Nonprofit / HIV Prevention
How can we increase the rate of voluntary male circumcision, to prevent the increase and spread of HIV in Sub-Saharan Africa?
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Nonprofit / Child Abuse
How can we redesign the intake and care process for young children to ensure we address their psychological needs ahead of fostering to give them the best chance for success?
A Snapshot Of Experience
Understanding People
Helping organisations influence positive change in people’s lives.
Crafting Culture
Helping companies build rewarding relationships with their people; creating the conditions for both to thrive.
Building Brands
Helping brands build meaningful relationships, creating conditions to earn attention, build trust and inspire loyalty.