Perfectly Imperfect
A Snapshot
From a studio in London to a suite in Vancouver
Villages in Zambia to the streets of Sao Paolo
Downtown Beirut to North Congress in Austin
I've worked with amazing people every day
Together we’ve made incredible things happen.
Things I hope have made the world a better place.
IN COLLABORATION WITH
Upstream / Ipsos / Havas / Siegel & Gale / Landor / Interbrand / Pentagram / The Partners / Purpose / Hat-Trick design / NB Studio / Radford Wallis / Rabbit & Hare / Together / Williams Murray Hamm / Brunswick / MIMO / IPSOS / Butterfly / Final Mile / Tribal / JWT / DDB / The Sound HQ / Fitch
My journey has taken me from a fresh faced young copywriter at Young & Rubicam, through the board room of a major software company to the wonderful European office of The Sound HQ where I lead the team.
My work has taken me from copywriting ads, through conducting Behavioural Science research, to developing attention-earning and trust building strategies for established, newly created and in-distress brands.
It’s given me honour of being able to mentor Imperial College London’s MSc Marketing Cohorts on Branding and Engagement and mentor the founders of small agencies and start-ups on marketing, culture design, team building and leadership.
My experience spans: FMCG (CPG) / Tech (Start Up, Scale Up & SaaS) / Media / B2B / Retail / Financial Services / Entertainment / Leisure / Professional Services / Automotive / Real Estate / Luxury Goods.
My journey
Just in case you missed it…
I solve complex business and brand problems to drive revenue growth
I build cultures that create a sense of belonging and optimise for success
I design ways to help those most in need live fuller, happier lives
My Mastermind Subjects
Pets | Luxury | Lifestyle | Entertainment
I’m never happier than when sharing what I’ve learned about the world, people and different categories and scenarios. I’ve been thrilled to be invited to speak on my favourite topics to different clients, organisations and people and I am always open to invitiations.
If you’d like to know more, please contact me.
Here’s one I made earlier…
A personal passion
In 2018 I started developing Project Ingenium, a way to address the lack of opportunity for young adults from disadvantaged backgrounds to enter the marketing, creative and advertising industry.
Inspire me
I’m a huge fan of meeting new people, finding new conversation partners and co-conspirators.
I’m the person you probably don’t want to get stuck next to you on a plane because I’ll be asking you a million questions and bouncing ideas off you before we’re wheels up.
If you’re in need of some stimulating conversation, a different perspective, a moment of levity or just a chat about the world and anything in it…
Please contact me. I’d love to hear from you.