Talent #3
Building Brands
The Brand Benefit
I help brands build meaningful relationships with their customers; creating the conditions for them to earn attention, build trust and inspire loyalty.
This is a small selection of challenges that have taught me the fundamental rule of brand value creation - you have to meet people where they are, on their terms and give more than you ask.
The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed.
- CARL JUNG
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CPG | Sexual Health
How can we use artificial intelligence and technology to improve teenagers & young adults’ sexual knowledge and health?
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Luxury | Fashion
How can we understand the ‘luxury mindset’ with young consumers to protect the brand from social influence around conspicuous consumption?
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CPG | Pet Food
How do the attitudes and emotions of a ‘mature pet’ owner influence their behaviour and decision making when it comes to their pet’s feeding habits and how can this fuel our innovation pipeline?
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Tech | Media
How does understanding consumers’ multi-device usage help us improve the customer journey (advertising strategies) across multiple screens?
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CPG | Feminine Care
What can we learn about the attitudes, emotions and taboos towards menstruation and feminine care products in South America, to help girls make their ‘right’ choice?
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CPG | Oral Care
What can we learn about the hidden emotions around identity and vanity amongst women in their mid-20’s, to increase customer acquisition and retention?
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CPG | Pet Insurance
How can we use consumer psychology and the principles of Behavioural Economics to grow the pet insurance market in the US?
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Drinks | Soft Drinks
How can we build a new purpose around sustainability and health that influences behaviour change / habit change in our consumers?
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Entertainment | Toys
How do personal views of ‘good parenting’ and peer pressure drive preference and choice when it comes to their child’s play and entertainment?
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Lifestyle | Drink Service
How can we learn what ‘experience’ means for US Millennials when it comes to consuming coffee? How can we use this to redesign our customer experience?
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Retail | Grocery
How can we re-organise our ‘own brand’ portfolio to drive revenue growth without cannibalising sales?
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CPG | Ice Cream
How can we approach segmentation moving from generalised averages to specific micro-cohorts?
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Lifestyle | Food Service
What does ‘healthy eating’ mean in France and how can we understand the differing male and female attitudes towards it, to better position our brands?
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CPG | Hair Care
How can we understand the relationship between women and their hair, to produce content that prompts brand preference?
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Auto | Mid Range
How do we cut through the social and mainstream advertising noise, to earn the attention and trust with first time car buyers?
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FinTech | Credit Card
How can we understand the choice and behaviour of ‘poor credit’ consumers, to develop better products that help support individuals financial health?
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Lifestyle | Hospitality
How can we connect with consumers to encourage them to visit our properties when we have almost no marketing budget?
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Tech | SAAS
How do we take on the VC-funded giants who are starting to dominate our marketplace? How can we build a survival and growth plan?
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Lifestyle | Food Service
How can we increase engagement with our existing customers, to drive repeat visits and referrals? How can we reward their loyalty in a way that isn’t conventional?
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Luxury | Fine Fragrance
How can we uncover the relationship French and Japanese Millennials have with fragrance, to inform innovation pipeline and line extensions?
A Snapshot Of Experience
Understanding People
Helping organisations influence positive change in people’s lives.
Crafting Culture
Helping companies build rewarding relationships with their people; creating the conditions for both to thrive.
Building Brands
Helping brands build meaningful relationships, creating conditions to earn attention, build trust and inspire loyalty.