Talent #3

Building Brands

The Brand Benefit

I help brands build meaningful relationships with their customers; creating the conditions for them to earn attention, build trust and inspire loyalty.

This is a small selection of challenges that have taught me the fundamental rule of brand value creation - you have to meet people where they are, on their terms and give more than you ask.

The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed.

- CARL JUNG

  • CPG | Sexual Health

    How can we use artificial intelligence and technology to improve teenagers & young adults’ sexual knowledge and health?

  • Luxury | Fashion

    How can we understand the ‘luxury mindset’ with young consumers to protect the brand from social influence around conspicuous consumption?

  • CPG | Pet Food

    How do the attitudes and emotions of a ‘mature pet’ owner influence their behaviour and decision making when it comes to their pet’s feeding habits and how can this fuel our innovation pipeline?

  • Tech | Media

    How does understanding consumers’ multi-device usage help us improve the customer journey (advertising strategies) across multiple screens?

  • CPG | Feminine Care

    What can we learn about the attitudes, emotions and taboos towards menstruation and feminine care products in South America, to help girls make their ‘right’ choice?

  • CPG | Oral Care

    What can we learn about the hidden emotions around identity and vanity amongst women in their mid-20’s, to increase customer acquisition and retention?

  • CPG | Pet Insurance

    How can we use consumer psychology and the principles of Behavioural Economics to grow the pet insurance market in the US?

  • Drinks | Soft Drinks

    How can we build a new purpose around sustainability and health that influences behaviour change / habit change in our consumers?

  • Entertainment | Toys

    How do personal views of ‘good parenting’ and peer pressure drive preference and choice when it comes to their child’s play and entertainment?

  • Lifestyle | Drink Service

    How can we learn what ‘experience’ means for US Millennials when it comes to consuming coffee? How can we use this to redesign our customer experience?

  • Retail | Grocery

    How can we re-organise our ‘own brand’ portfolio to drive revenue growth without cannibalising sales?

  • CPG | Ice Cream

    How can we approach segmentation moving from generalised averages to specific micro-cohorts?

  • Lifestyle | Food Service

    What does ‘healthy eating’ mean in France and how can we understand the differing male and female attitudes towards it, to better position our brands?

  • CPG | Hair Care

    How can we understand the relationship between women and their hair, to produce content that prompts brand preference?

  • Auto | Mid Range

    How do we cut through the social and mainstream advertising noise, to earn the attention and trust with first time car buyers?

  • FinTech | Credit Card

    How can we understand the choice and behaviour of ‘poor credit’ consumers, to develop better products that help support individuals financial health?

  • Lifestyle | Hospitality

    How can we connect with consumers to encourage them to visit our properties when we have almost no marketing budget?

  • Tech | SAAS

    How do we take on the VC-funded giants who are starting to dominate our marketplace? How can we build a survival and growth plan?

  • Lifestyle | Food Service

    How can we increase engagement with our existing customers, to drive repeat visits and referrals? How can we reward their loyalty in a way that isn’t conventional?

  • Luxury | Fine Fragrance

    How can we uncover the relationship French and Japanese Millennials have with fragrance, to inform innovation pipeline and line extensions?

A Snapshot Of Experience

Understanding People

Helping organisations influence positive change in people’s lives.

Crafting Culture

Helping companies build rewarding relationships with their people; creating the conditions for both to thrive.

Building Brands

Helping brands build meaningful relationships, creating conditions to earn attention, build trust and inspire loyalty.